Let’s seriously take a look at how Shawn Carter aka Jay-Z, the rapper and self-proclaimed God MC, Jay-Hov, turned the rap game into an almost billion dollar enterprise. Check out 4 Investments that considerably make Jay-Z a mogul:
4 – UBER
The God MC might not take Ubers, at least one would think with his flare and fame, it would be highly unlikely, but he does own a stake in the company that provides transportation for millions across the globe now. Yup, Mr. Carter invested in Uber’s 2011 Series B funding round when it was valued at around $300 million and since then it’s valuation has ballooned over 200 times garnering an increase to about 60 billion.
3 – ARMAND DE BRIGNAC
Not to be too stereotypical when it comes to rappers and those musicians of fame and notoriety, but poppin’ bottles is something that’s done – ‘cause you got the money to do it. And best believe, Jay-Z has the money to ‘pop’ bottles… But he also has the money to own the bottles that he’s poppin’. Jay-Hov in 2014 bought Armand de Brignac Champagne brand outright for somewhere around the $200 million dollar range. Since then, the company has released three new editions of champagne and one of Jay-Z’s favorite bubblies, Ace of Spades. Word is that Jay-Z doesn’t directly influence the day to day of the company and brand, but is known to have a few bottles on hand for any kind of celebration.
2 – TIDAL
The landscape of music has changed tremendously. No longer is there a sprint to the nearest record store (wait, what’s a record store?!) or super-store like Walmart or Target to buy the newest and latest release from your favorite artist. Nope. Those days are long gone. Now, it’s all literally at your fingertips, a scroll or swipe away of an iPhone or some kind of tablet. Music and its consumption has gone viral in a way and it’s called Streaming. So, it shouldn’t surprise anyone to find out that one of music’s biggest names – Jay-Z is an owner of a service and platform that streams not only his music but a plethora of other artists that own a stake in the same idea and service. Jay-Z and others call this music streaming service, TIDAL.
1 – JULEP
Everyone knows about Jay-Z’s beautiful belle and wife, Beyonce, who in her own right, garners some debate about her world renowned beauty, but Jay-Z has stepped out of one brand of beauty and into another – literally – as an investor in Julep, a Seattle-based beauty products company founded in 2007. Since then, the company has been gained over $10 million in Series B financing and has other investors of notable fame: Will Smith, Jada Pinkett-Smith, and Lady Gaga. In 2016, Julep was bought by Glansaol, a new beauty and personal care company with very profitable ties to a former exec of Revlon, Alan T. Ennis. In this case and in this investment, one could argue that beauty is both skin deep and pocket deep.